What is SEO & How Does it Work : SEO Guide For Beginners

What is SEO and how it works

Are you facing problem to get ranked on Google?

If yes, then there must be some issue regarding SEO which is the crucial factor of every website or webpage. Doing SEO would be a little bit tough job but you have to do to make your blog or website successful.

 

In SEO we will discuss some points which you must know about:

  • What is SEO?
  • How Does Search Engine work?
  • How To Do Optimisation for Google?
  • Types of SEO?

What is SEO

SEO stands for Search Engine Optimization which helps you to get ranked on Google. It is a process to make your site visible or findable on SERP (search engine result page).

While making a post, SEO is important because it’s very essential that Google will prefer your content. If you know how you can optimize your content according to Google algorithm then it will be a golden opportunity to get ranked easily.

How Does Search Engine Works

The search engine has their bots to crawl web pages, visit the site to site, and collect information from every site then put into an index.

When you search any query on a search engine then the page that has been indexed will try to give you the relevant result of that query. The search engine has its algorithm to give relevant content and if you keep in mind about algorithm then the chances of your website will increase to get a higher rank.

How To Do Optimisation for Google

To optimize your web page or website there are approx 200 factors on which you have to work. But here I’ll let you know some of the essential parts to optimize for Google.

  • Accessibility
  • Crawlability
  • Performance
  • Quality of Content

1. Accessibility

Accessibility stands for responsiveness, it’s very important that your site can be accessed on any device. Because when it comes to rationing, around 60% of users come on-site through a mobile.

Google wants that its users should be satisfied that’s why google prefers a responsive website to give a better ranking. If your website is not responsive but you have ranked then it will nothing but the way to increase your site bounce rate.

2. Crawlability

If we discuss in short it means your site should have Text-Rich Pages. First, you need to be sure that your site is able to crawl. Because crawling is the crucial part to get your page on Google and if you are not on Google search page then it’s impossible to get ranked.

  • Make sure you do not block Google Crawlers
  • You should have internal links to get Crawled
  • Your robot.txt file will help to tell Google on which page can they go and on which they can’t

3. Performance

How fast your website load on mobile and desktop, this really matters because Google wants their users satisfied through speed also. If your site takes a long time to load then users must dissatisfied.

There is a 3-sec rule, On average, your site should be loaded within 3 seconds but if it is not, then you can be lost your 30% of users.

To analyze your site speed there is an option in Google search console. It will also notify you if you get a speed error.

4. Quality of Content

Google always prefers relevant and informative content. To get ranked on Google you have to create high quality and original content.

To make Original and Quality content there is a rule called EAT Rule.

✔️ E: Expertise

Expertise stands for your information level, if your information completes all needs of users query then your content is on expertise level.

✔️ A: Authoritativeness

Authoritativeness means when people start to recommend your websites, start sharing your link, then you are on the authoritativeness level.

Authoritativeness will determine on the basis of votes and in SEO terms is called Backlinks. How many backlinks to your site and how authoritative backlinks it is.

✔️ T: Trustworthiness

Your content should be reasonable and trustable so that Google can prefer that content. To make more trustworthy you can use some references via authoritative websites.

Types of SEO

There are multiple types of SEO which affect more your site, but we will discuss the main aspects:

  • On-Page SEO
  • Off-Page SEO

1. On-Page SEO

On-Page SEO is the process to make your pages and posts relevant and searchable on search engines Because On-Page SEO defines the user’s experience on that particular page.

On the basis of user experience, Google gives you rank accordingly. So you should make sure you have done On-Page SEO perfectly.

 

There are some essential points which you need to focus on:

Optimize Post URL: Use a focus keyword in your post URL, which will help you to be relevant.

  • For Blog => www.domain.com/focus-keyword
  • For Ecom Site => www.domain.com/category-keyword/sub-category-keyword/product-name
  • For News Site => www.domain.com/category or date/news-headline
  • For Magzine Site => www.domain.com/category-keyword/focus-keyword-of-post

 

Optimize Headings and Sub-Headings: Use headings and subheadings according to your content. There are different headings available (H1, H2, H3, H4, H5, H6), Use them appropriately. Heading has no character limits so you can use a little longer.

 

Image Optimization: Image optimization will make your content more relevant, Use your focus keywords, and LSI in Alt Text, Keyword base name of the image, compress to reduce site load, Image should be relevant to your content.

 

Optimize Title: Use focus keyword and LSI while making a title that will help you get ranked. Your title should be 65-70 character, Try to keep it beginning, Should be in Title Case (Keep first letter capital of every word).

 

Description Optimization: The description should be relevant according to your content, use the keyword combination matching technique to write a relevant meta description, should be 155 to 300 characters.

 

Formatting of your Content: Use short paragraphs (4-6 lines), Use bold/Italic tags, List Items, keep your line-height accordingly content. Make your content scannable.

 

2. Off-Page SEO

Off-Page SEO is the process to make backlinks. After doing On-Page SEO now your site ready to promote on different platforms. Use authoritative websites to get backlinks.

Backlinks will work as a “Votes of Trust” and it can increase your authority in the eyes of Google. Side by Side you should also focus on branding, you also have to do brand promotion.

In Off-Page SEO there are many activities that can help you to make backlinks. Such as:

  • Social Bookmarking
  • Article Submissions
  • Profile Submissions
  • Press Release
  • Commenting
  • Guest Posting

 

That’s all about Search Engine Optimisation (SEO), I hope this guide will let you know that SEO is a crucial part of any website. Just focus on making relevant content and make the authority of your website.

Keep your content informative to users first, Google ranks your site on the intent basis, not on a search basis.

If you have still any queries regarding SEO then you can comment down and also can contact me also.

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